Email Intelligence: Importance of Effective Email Communications
Neustar and guest Forrester Discuss Effective Email Communications
With the shift to digital business practices, email remains a critical communications channel; according to the 2022 Forrester Global Marketing Survey, 86% of companies plan to maintain or increase their spending on email campaigns in 2022.
Join Jenna Muñoz, Senior Product Manager from Neustar, and guest speaker Max Ball, Principal Analyst from Forrester, as they review the results of the customer experience survey and discuss how effective email communications play a vital role.
- The power of a good customer experience and the negative impact of a poor customer experience
- How customer service influences the “Three Es” of customer experience
- How bad email data can put your entire deliverability operation at risk
- Regulations that impact email deliverability (CFPB Reg F, HIPPA, FDCPA 3rd-Party Disclosure)
You will also hear from Neustar on how Email Intelligence provides signals and scores to maximize the impact of the email channel while reducing the corresponding compliance and financial risks.