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How Vodafone Transformed Into a More Impactful, Insights-Driven Culture

Is your organization set up for marketing success? While good data and advanced analytics tools are crucial, a strong and holistic, insights-driven culture is the necessary foundation for better decision-making and more impactful results.

If your organization isn't aligned around the right KPIs and objectives, you risk wasting time and money on poorly-made marketing decisions. In this webinar, Neustar's head of growth, EMEA and APAC, Mark Gooding, and Vodafone's global senior digital marketing manager, Sinem Soydar, shared expert advice on how to cultivate an analytics-and-insights culture to drive higher marketing effectiveness and better ROI.

This webinar will prepare you and your organization for analytics excellence by teaching you:

  • How to self-assess your organization's analytics maturity and take steps toward improving it
  • How companies with strong analytics-based cultures keep data insights more directly connected to decision-making by collaborating with customer insights and data teams
  • How to best cultivate an analytics culture by combining the right strategies with top-down operational and organizational change

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