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On-Demand Webinar

How to Amplify Short-Term and Long-Term Marketing Results

Are your marketing investments designed to deliver both short-term and long-term marketing results for your brand? Marketers know that long-term marketing goals, like brand health and sustainable revenue growth, are important. Too often, however, they're forced to focus on short-term goals, like sales conversions.

Savvy brands, however, know how to leverage advanced marketing analytics to drive sales performances and ROAS while also balancing longer-term objectives that strengthen all-important brand equity.

Check out our eMarketer Tech-Talk Webinar, "How to Play the Long Game: Managing the Impact of Your Marketing Investment," to find out how to optimize your marketing investments to drive short-term and long-term marketing results.

Key Highlights

This recorded presentation is now available to watch on demand. Fill out the form here to gain insights on how to:

  • Create a brand that consumers love
  • Stay top of mind with your target audience for decades to come
  • Maximize the impact of your efforts on both short-term and long-term marketing results
  • Achieve a holistic view of your marketing performance to optimize your investments and drive brand health, customer retention, sales, brand affinity, and more

Featured Presenters

  • Marissa Coslov, VP of business development at eMarketer (moderator)
  • Henry Tam, SVP of global sales and partnerships at BERA
  • Catie Daly, senior consultant at Neustar
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