How Retail Marketers Control Their Destinies In An Uncertain Environment
Today, change is the only constant in retail. From the Covid-19 pandemic to supply chain and inflation challenges and rapidly shifting consumer behavior, retailers have become incredibly resilient and flexible in times of uncertainty.
But how can retail marketers stay ahead? What can brands expect in the future, based on recent changes to omnichannel shopping and increased consumer expectations?
See Michael Sagristano, Director, Consulting Services at Neustar, a TransUnion company, discuss how retail brands are learning from local and national sales trends, instituting best practices for marketing, and navigating future twists and turns.