How identity resolution drives meaningful, effective experiences through a 360-degree view of the customer.
Having a complete customer view across all channels and touchpoints is not only vital for marketing success, but also a key component in today’s privacy-first environment. Advanced identity resolution, powered by machine learning, can allow companies to connect disparate consumer data more safely and easily across offline and online sources.
Hear Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, discuss how you can enhance and maintain a holistic, privacy-centric perspective of your customers to power personalized customer experiences. You’ll find out:
- How to better protect and govern consumer data assets through identity resolution
- Ways to enable privacy-enhanced data collaboration with brands and media partners across the marketing landscape
- Strategies to maintain accurate and enriched information about consumers with continuous, real-time data updates
Created in partnership with AdWeek, Create a Privacy-Centric View of Your Customer gives you Snowflake's perspective on better CX through an enhanced view of the customer. Don't miss it.