Getting A Unified View of the Consumer When You Don’t Own All Touchpoints
Today, more than ever, marketers must use data to drive business decisions. By connecting numerous data streams brand marketers are reaching unprecedented success through a unified view of their consumer. This unified view helps marketers understand their consumers, and drive significant improvements in reach, especially when linked to a source of truth for identity. However, CPG companies face challenges connecting with consumers and accessing data, as their distribution partners often own the relationship and transaction.
Together we will look at several methods of breaking through barriers to consumer relationships and will walk through engaging use cases from some of the industry’s most prominent and influential manufacturers. Check out this webinar to successfully learn how to:
- Align your current consumer identity strategies to results
- Solve common challenges and strategize how to best avoid future pain points
- Identify opportunities: new markets, regions, locations, products, unknown prospects
- Manage your overall data strategy efficiently
Speaker: Mike Mentzel, Director of Product Management at Neustar
Mike Mentzel is the Director of Product Management at Neustar, a TransUnion company where he oversees Identity Resolution and Enrichment solutions. He has worked in the Consumer Identity space for over 11 years helping organizations across industries solve identity related problems ranging from CRM hygiene to credit card application fraud.