What Effective Customer Data Management Looks Like in the New Privacy Era
Is your data causing chaos?
Drowning in data? Struggling with growing marketing silos? You're not alone. These all too common customer data management issues are making it harder for marketers to drive business outcomes, deliver personalized experiences, and allocate ad spend efficiently.
Check out the AdAge Custom Content recording: "How to Fix Data Chaos, Build a Lasting Strategy, and Save Millions," now available to watch on demand, and find out industry-leading practices for overcoming the challenges of customer data management in the age of growing privacy regulation and data deprecation.
Hear from experts about how to...
- Ensure accurate, reliable, and effective customer data management to keep up — with the competition and the fast-changing media environment
- Avoid expensive "data chaos," wasted ad spend, and missed opportunities to forge meaningful connections with the right audiences
- Create data order and enable more personalized marketing that drives results
- Anudit Vikram, chief product officer at MediaMath
- Michael Schoen, senior VP and general manager of marketing solutions at Neustar