With all of our developments in technology, why is it so difficult to get an accurate picture of today's consumer? It's because consumers are constantly changing. And so is their data. Changing phone numbers, changing their name, using multiple email addresses, relocating. And if you're relying on CRM data, you'll find that data is either stale or incomplete.
But there is a solution to this modern marketer's dilemma. Learn all about it in this must-see webinar presented by Susan Etlinger of the Altimeter Group and Yosha Ulrich Sturmat, VP Product Marketing, Neustar.
You'll learn how you can:
- Use “consumer identity” to create a single, accurate, up-to-date view of a real person
- Create a framework of “ethical data use” to build trust with your customer
- Discover how to deliver a superior omnichannel customer experience
- Use daily transactional data for the freshest, most accurate, most relevant target marketing
Don't miss this fresh new look at today's most pressing marketer's problem. Watch it now. And learn.