Calling Voters When Phone Calls Aren’t Trusted
An explosion of technology options offer political campaigns and their partners innovative and efficient channels for voter communications. However, when it comes to discussing timely, consequential, or complex issues research shows that a trusted phone call is more effective. But, will your calls get answered?
It is increasingly more difficult to properly contact the voter, because personal contact information is constantly changing. Every year, 37% of Americans change their name, home address, or phone number. Unless changes in donor voter are pushed to political campaign databases in near real-time, the inaccuracies mount incredibly quickly.
When voters answer your calls, they can be polled, engaged, and inspired to participate. But unanswered calls waste resources and opportunity and put election results at risk.
If you are using incorrect or incomplete information how can you expect to connect with voters?
In this webinar Neustar research and polling director, Chris Clark, discusses how to ensure voters receive, answer, and trust your calls. The discussion includes a review of political polling ROI case studies on how Neustar services are producing 50 percent+ increases in outbound dialing efficiencies.