The Genius Way to Expand Your Market
Advance Auto Parts (AAP) recently expanded its business in the largest US automotive market, Los Angeles. Yet, with a media budget and channel allocation plan to complete and then execute, AAP had no baseline sales or media performance data to guide its decisions.
Don’t miss our 20-minute on-demand webinar (from the December ANA Measurement and Accountability Conference), "The Genius Way to Expand Your Market Presence," and learn the retailer’s approach for adopting Unified Analytics for:
- Making the right investments
- Setting an effective budget to hit sales goals
- Using the opportunity to break down silos and improve productivity
Get inspired by AAP’s success story that shows how it went from uncertainty to clarity and crushed its ambitious goals (and became an ANA Genius Award finalist too!).