Unified Marketing Measurement: What You Need to Know to Stop Guessing and Get Growing


Are your analytics well integrated?

Watch this on-demand, video webcast of Neustar VP, Marketing Solutions, Marc Vermut chatting with Kevin Wachholz, Sr. Manager, Marketing Analytics at The Home Depot at the ANA Data and Measurement conference on Sept 9, 2019. In this video, you'll learn what Unified Marketing Measurement is and find out how integrated, advanced analytics benefits large enterprises like The Home Depot.

Unified Measurement integrates Marketing Mix Models and Multi-Touch Attribution models to create a more cohesive, and accurate, look at your marketing performance.

This video will teach you the following invaluable lessons every enterprise-level marketer needs to know:

  • What Unified Measurement is-and is not.
  • How Unified Measurement helps you know the extent to which your marketing drives incremental sales (and why that's important).
  • Why the resulting data from Unified Marketing Measurement is more credible and why that is essential to validating future investment decisions.
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