Neustar PlatformOne Demo at the Finovate Spring 2016 Conference


In this live demo at the Spring 2016 Finovate conference in San Jose, Neustar's Senior Director, Andrew Artemenko, shows how PlatformOne can uniquely help marketers bridge offline (call center, stores, direct mail, TV) and online channels to provide three fundamental advantages to marketers within the financial services industry:

  1. Identify their best customers, prospects and product affinities to deepen existing customer relationships;
  2. Understand their customers by widening their perspective to include online and offline activity;
  3. Reduce waste in digital investments by providing precise views into reach and frequency.

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