Managing Retail Brands through the Voice Channel with Branded Call Display (BCD)

With in-person retail interactions dwindling and the shift to digital channels and e-commerce accelerating rapidly in the past few years, the phone has become more important than ever as a communications tool. But, robocalls, call spoofing and fraud have resulted in a lack of trust that affects everything from basic customer service to last-mile delivery services. At Neustar, a TransUnion company, we work with the nation’s largest brands to help build trust back into the voice channel so they can communicate with their customers more effectively.

Retailers that provide context for calls, including name, logo, reason for the call on the mobile display, and STIR/SHAKEN verification that the call hasn’t been spoofed with solutions like Branded Call Display (BCD), part of our Trusted Call Solutions (TCS) suite, help reassure customers it’s them calling. This leads to reduced costs, improved customer engagement, and reversal of revenue loss.

As part of our Meet the Experts Series, we interviewed Dave Krasinski, Senior Director, Identity and Risk, Retail, about our about how solutions like Branded Call Display (BCD) help retailers protect and promote their brand safely and effectively through the voice channel.

Watch the video to get answers to questions like:
  • What’s the cost to retailers if customers don’t answer the phone?
  • How do solutions like Branded Call Display (BCD) help retailers build back trust in the voice channel?
  • Where does STIR/SHAKEN call authentication come into play when it comes to restoring trust?
  • What are the top benefits of Trusted Call Solutions (TCS) like BCD for retailers?
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