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How to Swim in Data: Best Practices for Managing Multiple Data Streams and Sources


Is your marketing team drowning in data with no land in sight? Large brands typically use five or more data vendors to fuel their targeted, personalized marketing campaigns. All too often, the results include confusion, bottlenecking, and waste.

Join Neustar and Advertising Age for a lesson on how to acquire, manage and integrate the marketing and customer data your brand needs.

Watch the video and learn how to explore:

  • New research on how top brands are managing multiple vendors
  • Best practices for managing multiple players in your data ecosystem
  • How to better understand your customers and cross-channel campaign performance


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