Branded Call Display (BCD) lets you reassure customers it’s you calling by displaying your full name, business location, logos, e-business cards, social media links, and more, on the mobile display. At the same time, Neustar provides the STIR/SHAKEN component that verifies that the number, and the data, have not been spoofed.
Your calls are:
- Verified: Signals that a business and the phone numbers that it uses have been vetted, so its identity is legitimate.
- Authenticated: Uses digital certificates known as STIR/SHAKEN to sign and certify that the caller ID has not been compromised.
- Branded: Shows the brand’s logo or identity, which helps aid recognition and recall.
- Contextual: Gives the user the information they need, including the reason the business is calling.
Watch the video to learn how Neustar Branded Call Display helps you increase answer rates by up to 56%.