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Meet the Experts: Mick Moss on the Benefits of Branded Call Display (BCD)

Increase Answer Rates and Engagement

Close to 90 percent of calls to customers go unanswered. As part of our Ask the Expert Series, we interviewed Product Director, Trusted Call Solutions (TCS), Mick Moss, about why this is happening and what can be done about it.

Watch the video to hear Mick talk about, how, for decades, we've been receiving phone calls on the mobile display with just a phone number. But the ability to put the name on the phone, the reason for the call and a logo, with Branded Call Display (BCD) changes all that, and allows customers to really trust who’s calling.

He talks about how Branded Call Display, part of our Trusted Call Solutions suite, provides enterprises with numerous benefits, including:

  • Increasing answer rates by up to 200 percent
  • Doubling promise-to-pay in some cases for financial services firms
  • Increasing talk time and sales conversions
  • Protecting brands
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