Meet the Experts: Mick Moss on the Benefits of Branded Call Display (BCD)
Increase Answer Rates and Engagement
Close to 90 percent of calls to customers go unanswered. As part of our Ask the Expert Series, we interviewed Product Director, Trusted Call Solutions (TCS), Mick Moss, about why this is happening and what can be done about it.
Watch the video to hear Mick talk about, how, for decades, we've been receiving phone calls on the mobile display with just a phone number. But the ability to put the name on the phone, the reason for the call and a logo, with Branded Call Display (BCD) changes all that, and allows customers to really trust who’s calling.
He talks about how Branded Call Display, part of our Trusted Call Solutions suite, provides enterprises with numerous benefits, including:
Increasing answer rates by up to 200 percent
Doubling promise-to-pay in some cases for financial services firms
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Effective December 1, 2021, Neustar, Inc. ("Neustar") is a TransUnion company. Together with TransUnion, Neustar’s Marketing, Risk, and Communications data-oriented businesses will be enhanced to facilitate global commerce by enabling safer and more personalized online experiences for consumers and businesses.
Neustar’s former security business, Security Services, LLC (“Security Services”), was not a part of the TransUnion acquisition. Effective December 1, 2021, Security Services is officially a Golden Gate Capital and GIC portfolio company (together "Golden Gate Capital"). As a part of Golden Gate Capital, Security Services will continue to accelerate its leadership position in cloud-oriented security solutions.
You may click here to view the official announcement: TransUnion Accelerates Growth of Identity-Based Solutions with Agreement to Acquire Neustar for $3.1 Billion – Neustar and Security Solutions are no longer affiliated companies. For additional information related to Security Solutions information and content within this website, please click here to review our website legal disclosure.