You have great creative and spend lots of money spreading the message…
So, who actually sees it?
Half the audience wouldn’t buy your product,
A chunk of them couldn’t…
..Or you’re wasting impressions on existing customers
Even if some of the people you target DO see your ad, that’s an expensive way to reach them
So what if there was a better way to target?
Introducing Neustar AdAdvisor
It makes sure that Dave, a married dad of 2 that loves to travel
And Jayne, a single professional living in NYC that loves luxury products
And their friend Paul, a die-hard hockey fan and a father of 3
Can finally see ads with exactly the message brands need them to hear
When and where they’re consuming media
And at a fraction of the cost you’re used to
Seriously, no one has the time or money to buy ads on every site a customer might visit
That’s where we come in – we help you target audiences across multiple mediums made up of almost every household in the US
YES – ALMOST EVERY HOUSEHOLD
Unlike Behavioral Targeting, we leverage verified offline data to reach consumers predisposed to particular brands, products or services
So you can target the consumers that only YOU want to reach, WHERE you want to reach them, and WHEN
The ones YOU can influence
We can even help existing retargeting efforts
Have a list of a 25,000 recent customers?
We can turn it into MILLIONS of consumers more likely to buy.
Have a list of millions of existing customers you’d like to reach online?
With our partnerships across the advertising landscape, we can make that happen too!
So you’re beginning to see that targeting with laser focus is pretty awesome
But have you ever wondered if your message actually drives purchase?
We’re an analytics and data insights company at our core
And we can tell if exposure to a message actually influenced purchase.
That’s Neustar AdAdvisor – Yeah – for geeks, we’re pretty cool
Target wiser – use AdAdvisor