Proactively Protect Your Investments Against ID Loss
As the marketing and advertising industry transitions away from perishable IDs like cookies and device IDs marketers need to identify how these changes will impact their business. Neustar is helping marketers evaluate the impact of ID loss to their media investments and marketing performance with our Fabrick Impact Assessment. Identify at risk partners and develop action plan to maintain addressability and measurement. Marketers using Neustar Fabrick today, are able to activate and measure up to 80% of their media without third-party cookies or device IDs.
Get peace of mind and plan for the future with a quick assessment of how privacy and ID deprecation will impact your media investments. To generate your estimated Fabrick impact score please fill in the details below by selecting the percentage of media spend associated with each channel type using the sliders.