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The Data Management Leaky Bucket Game

When data moves from platform to platform in your tech stack, you lose data efficiency due to different identity definitions. This game of "leaky buckets" could cause serious impacts to your performance. How much? Use the calculator to find out.

Using the slider bars below, indicate your typical match rate. If a tool isn't in your stack, set the slider to zero.

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Based on the information you provided, we estimate that your data is   efficient.

Your   records could now be as small as  .

Assess your data efficiency and how to improve it. Find out how. Contact us.

 
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