Understanding TV Measurement and its Omnichannel Impact
What is the ROI of my TV ads? Marketers struggle to answer that question because today's TV landscape is fragmented --- consumers stream content on various platforms and devices that use different measurement metrics. Savvy marketers know that they need to measure the incremental impact of TV at both a granular level AND as part of a holistic consumer journey.
In this presentation, Measuring TV's Actual Omnichannel Impact: Make the Right Choice for Multi-Touch Attribution, TiVo's VP of Product Management, Ben Maughan, and Neustar's VP of Strategic Partnerships, Gary Savoy, will discuss how to choose the right TV measurement data, how to put it into action, and what results to expect.
Download the presentation now to learn:
- How TV measurement has evolved and where it is today
- How to leverage TV data to answer your multi-touch attribution questions
- Why deterministic set-top box data is key for targeting, measurement, and attribution for the modern-day marketer