Ad Targeting for Tourism & Travel Advertising


How do you succeed in one of the world’s most competitive industries? Answer: With online ads that consistently reach the right audiences, enabling you to craft the most relevant messaging. Neustar’s ad targeting is built on accurate, reliable data. Whether you’re targeting by geo-radius, ZIP+4 or specific venues—or refining your efforts with demographics and other criteria—you can reach unique audiences with ads that speak their language.

Put Heads in Vegas Beds

Challenge: Increase reservations at one of Las Vegas’ premium hotels.

Solution: Served ads throughout Canada, Australia and the UK, plus major U.S. cities on both coasts and the Midwest. Overlaid attitudinal data to identify households whose values and travel preferences matched the Vegas experience. Added income and other demographics to further refine the mix.

Reach Competitors’ Customers

Challenge: Offer special deals to guests staying at competitors’ hotels.

Solution: Used IP data to serve ads into the competition’s properties. Working with a competitive list provided by the client, targeted numerous national chains. For example, a guest in another hotel browsing CNN.com would have seen an ad offering a better experience at a lower price.

Evangelize Local Tourism

Challenge: Educate the local community about the benefits tourism brings.

Solution: Through IP targeting, reached local businesses and civic leaders. Spread the word that tourist dollars help sustain the local economy, pumping money into hotels and restaurants, funding infrastructure improvements and enhancing the overall quality of life.

Accurate data = reliable ad targeting

Neustar gives travel and tourism marketers an online ad solution that works consistently and effectively. Quite simply, we reach audiences no one else can—those you thought were beyond the grasp of scalable, tightly focused campaigns.

Target with Confidence: The Most Accurate and Reliable IP Data
Neustar doesn’t simply repackage the IP data that enables targeting by location, organization and venue from public sources. With direct access from the source, we collect our data via proprietary, patented technologies to map routable IP addresses worldwide. That’s not all. Our network geography analysts interpret, add to and validate our data, plus a Big Four accounting firm annually verifies our methodologies. The bottom line: when it counts, you can trust our data to make sure your ads reach their targets.

Leverage Your Offline Data
Share the names of visitors in your database and Neustar will pull their IP addresses to use in your next campaign. We can match down to the ZIP+4 level for pinpoint accuracy.

Privacy Matters
Neustar’s targeting solutions are privacy-compliant. Our IP data lets you reach scalable, targeted audiences without tracking individual behaviors or usage patterns. It is PII-free (personally identifiable information). Plus our offline data avoids sensitive categories like alcoholic beverages, medical conditions, prescription drugs, ethnicity, religion or sexual preference.

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