Linking TV and Digital Attribution: A True View of Cross-Channel Performance
It’s been well documented that marketers find it difficult to evaluate the impact of TV ads on sales and digital behavior. There’s an increased need for a standardized currency to effectively measure TV influence in relation to the rest of the journey.
In fact, marketers using advanced statistical models to measure their results consistently say that the models help drive 15% to 20% more revenue from their existing budgets, according to Forrester.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They shared an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.
View this webinar and learn:
- How to reliably unify your traditional, digital and TV campaigns—and better understand incrementality, propensity and performance
- How to accurately measure the customer journey, segmentation and activation
- How to leverage frequency and reach of ad exposures across all channels