Neustar IP Reputation is the authoritative source of risk scoring data for IP addresses worldwide. We analyze billions of daily global queries from a variety of industry sources including financial services, streaming media/OTT content distribution, advertising, insurance, gaming, government and healthcare. So, when a decision is made to identify an IP address as risky, you can be confident that you’re using the most insightful IP Reputation data available.
An IP Address Is Not Just Another Number
An IP address is more than just a number. It provides critical information that enables you to assess the risk associated with attempts to access your site or transact with your company. Do you know who’s really behind an online purchase or request to access content on your site? Can you identify attempts to hide the true location from which the request originates? IP Reputation makes it easier to spot potential fraud by identifying and scoring the risk associated with an IP addresses. So, you can tell whether the IP is being used by an actual human being or is non-human (bot or server) traffic, whether it has been associated with malicious activity in the past, and if its risk profile has changed since the last time you saw it.
Two Powerful Scores Help You Assess IP Risk
Real User Score
To arrive at this score, we analyze usage patterns across key industries as well as collection of non-human activity (e.g. server and botlists) to differentiate real end-user (human) traffic from non-human (server or bot) traffic. The higher the number (e.g. 5), the more likely the traffic is “non-human”.
This score provides insight about the risk of the IP address being associated with malicious activity from IP threat intelligence sources. The higher the risk score (e.g. 100), the more likely the IP has been associated with nefarious activity