Neustar Identity for CDP
Power Your CDP with Better Data – and Better Identity
Impactful analytics and marketing efforts require a robust data set and an accurate view of customer identity. In today’s connected world customers move across multiple devices and touchpoints and data resides in many places. You need to bring that data together for not only a unified view of the customer, but also for action. Customer data platforms (CDP) promise marketers and data experts an alternative to existing technology stacks but lack one key capability to make it all work – identity resolution. A CDP powered by Neustar Identity gives marketers the ability to ingest data, normalize it, verify it against an authoritative truth set, enrich it and then integrate it into the marketing landscape.