Data is One of Your Most Valuable Assets
Assess the Health of Your Customer Identity Data
Millions of dollars are wasted every year delivering the wrong message to the wrong consumer. Continuous changes in consumer identity make it impossible for traditional CRM and data management systems to keep up, creating gaps and inconsistencies throughout customer records.
You need accurate customer data to deliver a meaningful customer experience.
Find Out How Healthy Your Consumer Identity Data Really Is
Neustar’s Data Health Assessment (an identity match test) is the best way to get a clear understanding of potential customers you’re missing and what your ideal identity rate could be, as well as the number of costly duplicate records lurking in your data set. We pinpoint the data issues and risks that could impact marketing efficiency and effectiveness or pose potential regulatory risks. This is particularly important to marketers, analysts, CMO’s, CDO’s, and CIO’s, who rely on accurate and up-to-date customer intelligence to drive marketing initiatives
How It Works
You provide Neustar with a sample — either large or small — and we interrogate it against our comprehensive identity graph, looking for matches at the individual and household level across various fractional identifiers: name, address, phone number, email address, etc. We then provide you with a summary of the results. That’s it. There is no obligation to purchase from us. But we believe when you see what we can do to improve your data, knowing how that translates into improved marketing performance, you’ll want to work with us.
Make Your Engagements Relevant, Personal, and Timely.
Need help? The customer experience ultimately determines the quality of your long-term relationship with that individual. Neustar delivers enriched and up-to-date identity data across the organization, allowing for greater accuracy, control and personalization when engaging with consumers.