Data May Be Your Most Valuable Asset
How healthy is your consumer identity data?
People have lives and lives change. So does their data. Continuous changes in consumer identity make it impossible for traditional CRM and data management systems to keep up, creating gaps and inconsistencies throughout customer records.
- 75 million consumers change their phone carriers
- 45 million consumers change their phone numbers
- 60 million people change their address
- 2.1 million people legally change their name
If your organization does not react, on average 60% of your CRM records will be inaccurate in only two years. For effective and efficient customer interactions, you need a complete and up-to-date view of your customer data
Download Neustar’s Data Health Assessment for a clear understanding of how many customer records are missing or outdated due to data decay, acquisitions, merged records, and data silos.