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The Importance of Brand Recognition in Telehealth

Modern Healthcare’s “Healthcare Insider” Podcast: Outreach During COVID-19

Telehealth adoption continues to boom across the nation due to the COVID-19 pandemic — and experts predict it will remain a popular way to connect providers and patients indefinitely.

In response, healthcare organizations are recognizing the need to brand the virtual patient experience in a way that patients understand and trust.

In this episode of Modern Healthcare’s “Healthcare Insider” podcast, James Garvert, Senior Vice President and General Manager of Communications Solutions at Neustar, joins in the discussion about leveraging branding to promote use, accessibility, and security within the virtual patient experience.

 
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