Vacation Travelers

Ideal Getaways of Boomers and Millennials

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. The following travel infographic shows how the ideal getaway varies according to demographic group.

View the full infographic.

Ideal Vacation Travel Infographic
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