CSPs Can Generate New Revenue and Improve Their Enterprise Customers’ Call Experience
As Communication Service Providers (CSPs) scramble to identify new sources of revenue in an increasingly competitive market, their enterprise customers grapple with the growing problem of robocalls and call spoofing.
A new report by Analysys Mason, Branded Calling Solutions – A New Revenue-Generating Opportunity for Telecom Operators, shares insights on how both challenges can be addressed simultaneously with branded calling solutions.
This infographic highlights statistics from the above study, including how carriers can leverage branded calling solutions to solve their enterprise customers’ most demanding phone fraud problems, while creating new revenue opportunities for themselves by offering a suite of valuable new services-including branded calls.
By adding a product such as Neustar Branded Call Display to their mix of new services, it’s believed that carriers can increase ARPU along with customer satisfaction, while growing their business for core connectivity services.