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Insights for Brands on Tax Day

How are U.S. Consumers Spending Their Money?

In honor of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds.

View the full infographic.

Consumer Brands and Audience Targeting Infographic
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