Solution Sheet
Consumer Data Practices Enter a New Era
With high-profile data breaches becoming an increasingly common occurrence, concerns over consumer privacy are higher than ever before. In this climate, corporate integrity has become a key competitive differentiator for companies that interact with consumers online.
In a study commission by Neustar, Forrester Consulting examined the importance of corporate integrity in fostering long-term customer trust. The following infographic highlights some key findings from that research.