Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Neustar commissioned Forrester Research to share its insights into UMIA though a Q&A with Tina Moffett, senior analyst.
Read this brief to learn:
- The benefits of UMIA
- Which types of companies are adopting UMIA
- The technology and data requirements for UMIA
- How to get started with UMIA
- How to improve your bottom line by consolidating data silos