Forrester Q&A: Unified Marketing Impact Analytics


Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Neustar commissioned Forrester Research to share its insights into UMIA though a Q&A with Tina Moffett, senior analyst.

Read this brief to learn:

  • The benefits of UMIA
  • Which types of companies are adopting UMIA

  • The technology and data requirements for UMIA
  • How to get started with UMIA
  • How to improve your bottom line by consolidating data silos

View the Q&A

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