Customer journey analytics is an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior. Neustar commissioned Forrester Research to share its insights into customer obsession and journey analytics though a Q&A with Tina Moffett, senior analyst.
Read this brief to learn:
- Different analytical approaches to journey analytics
- The benefits of customer journey analytics
- How companies use customer journey analytics to learn about customers and enhance interactions
- How to get started with customer journey analytics