| PII |
Identifiers
This may include the following categories of sensitive information: Social Security numbers |
Personally Identified Information or PII is information that directly identifies or is used to identify a specific individual, including name, address, telephone number, email address, and in specific, limited cases, government identifiers. |
- Neustar may disclose PII to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services. Neustar may disclose PII collected in connection with our online properties to our formerly affiliated company, Neustar Security Services (“NSS”) for a limited period of time under contracts that limit use of that data to those consistent with the manner NSS used such data while affiliated with Neustar.
- Neustar may disclose PII to third parties for the business purposes described in our Privacy Statement under "Other Uses and Disclosures."
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
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| CRM |
Identifiers
Commercial Information
Inferences drawn from other personal information |
Customer Relationship Management or "CRM" Data is the data and information associated with a company's relationship with customers throughout the customer lifecycle, and may include PII and/or Pseudonymous IDs, along with demographic, behavioral, contextual, attribute, and inferential data about their customers and prospects. CRM Data may reflect a consumer's online and/or offline interactions with a particular advertiser, publisher, or retailer. This information is usually pseudonymized for use in connection with Neustar's online services, meaning it cannot be used to identify you without additional data, and we use technical and organization measures to segregate the data and prevent unauthorized identification of individuals. |
- Neustar may disclose CRM to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services.
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
- Neustar may disclose CRM for the business purposes described in our Privacy Statement under "Other Uses and Disclosures."
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| Pseudonymous IDs |
Internet or other similar electronic network activity |
Pseudonymous IDs includes information linked to DIIs (Device Identifiable Data) such as Cookies, MAIDs (Mobile Advertising IDs), Statistical/Probabilistic IDs, IP Addresses, and other third-party identifiers, including TV identifiers. Pseudonymous IDs do not, by themselves, identify a specific individual, but can be combined with other information for that purpose. |
- Neustar may disclose Pseudonymous IDs to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services. Neustar may disclose Pseudonymous IDs collected in connection with our online properties to our formerly affiliated company, Neustar Security Services (“NSS”) for a limited period of time under contracts that limit use of that data to those consistent with the manner NSS used such data while affiliated with Neustar.
- Neustar may disclose Pseudonymous IDs for the business purposes described in our Privacy Statement under "Other Uses and Disclosures."
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
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| Attribute Data |
Inferences drawn from other personal information
Commercial Information
Internet or other similar electronic network activity
This may include the following categories of sensitive personal information: Information revealing racial or ethnic origin, or religious or philosophical beliefs. |
Our customers may use insights derived from their own CRM Data or licensed from reputable third parties on our platforms, including, without limitation, geolocation data collected by mobile application providers. In addition, Neustar collects and aggregates consumer survey data, household/ neighborhood level demographic data, purchasing data, and third-party licensed purchasing and lifestyle data to make predictions about the preferences and interests of large groups of similar consumers. Generally, Attribute Data takes the form of a numeric or alpha-numeric code that corresponds to a market category or segment. Attribute Data also includes inferences drawn from other data categories to create a profile about an individual. |
- Neustar may disclose Attribute Data to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services. Neustar may disclose Attribute Data at the direction of and on behalf of our customers, including, e.g. to the business customer that owns the data or, at their direction, to their service providers, agents, or other designated recipients.
- Neustar may disclose Attribute Data for the business purposes described in our Privacy Statement under "Other Uses and Disclosures."
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
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| Geolocation Data |
Geolocation Data
This may include the following categories of sensitive personal information: Precise geolocation data. |
Geolocation Data is information about the location of an individual or device derived through IP address and/or location-based services such as GPS level latitude-longitude coordinates or Wi-Fi triangulation. |
- Neustar may disclose Geolocation Data to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services. Neustar may disclose Geolocation Data at the direction of and on behalf of our customers, including, e.g. to the business customer that owns the data or, at their direction, to their service providers, agents, or other designated recipients.
- Neustar may disclose Geolocation Data for the business purposes described in our Privacy Statement under "Other Uses and Disclosures"
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
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- Neustar may sell/share Geolocation Data in the course of delivery its services, including: Marketing Solutions and Risk Solutions. Neustar does not sell/share precise geolocation information.
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| Log Data |
Internet or other similar electronic network activity |
Log Data is information that is collected and logged in the ordinary course of operating our business, and may include standard Internet Log Data, and/or Event Data:
- Internet Log Data. Standard Internet Log Data includes the Internet page request that is automatically collected when you visit a website, the URL of the page requested, IP Address, browser type, browser language, configuration settings, operating system information, mobile service provider, search terms, date and time stamps, and Pseudonymous IDs such as Cookies and service specific information such as Event Data.
- Event Data. We collect information about ads you see (advertiser ID, campaign ID), where and when you see the ad (date/time stamp, URL), and how you react to the ads you see (click, hover, convert, etc.). This information may be associated with Pseudonymous IDs such as DII and other pseudonymous data such as Log Data and Attribute Data.
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- Neustar may disclose Log Data to our service providers under contracts that limit their use of data to that which is necessary to provide contracted services. Neustar may disclose Log Data at the direction of and on behalf of our customers, including, e.g. to the business customer that owns the data or, at their direction, to their service providers, agents, or other designated recipients.
- Neustar may disclose Log Data generated in connection with our online properties to our formerly affiliated company, Neustar Security Services (“NSS”) for a limited period of time under contracts that limit use of that data to those consistent with the manner NSS used such data while affiliated with Neustar.
- Neustar may disclose Log Data for the business purposes described in our Privacy Statement under "Other Uses and Disclosures"
- We may also disclose your information with related companies. These include our parent company, our subsidiaries, and affiliates.
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