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Summary of Categories of Data and Sources

Data Category Explanation Categories of Sources
PII Personally Identified Information or PII is information that directly identifies or is used to identify a specific individual, including name, address, telephone number, email address, and in specific, limited cases, government identifiers.
  • Publicly available data sources such as directory listings
  • Reputable providers of licensed data derived from public and non-public sources
  • Individuals, such as survey respondents, who affirmatively agree to the data uses
  • Our customers, who provide their CRM Data for our use in connection with our services
  • Match Partners
CRM Customer Relationship Management or "CRM" Data is the data and information associated with a company's relationship with customers throughout the customer lifecycle, and may include PII and/or Pseudonymous IDs, along with demographic, behavioral, contextual, attribute, and inferential data about their customers and prospects. CRM Data may reflect a consumer's online and/or offline interactions with a particular advertiser, publisher, or retailer. This information is usually pseudonymized for use in connection with Neustar's online services, meaning it cannot be used to identify you without additional data, and we use technical and organization measures to segregate the data and prevent unauthorized identification of individuals.
  • Our customers, who provide their CRM Data for our use in connection with our services
  • Reputable third parties, at the direction of and on behalf of our customers.
  • Log Data and other information generated in the course of providing services on behalf of our customers.
Pseudonymous IDs Pseudonymous IDs includes information linked to DIIs (Device Identifiable Data) such as Cookies, MAIDs (Mobile Advertising IDs), Statistical/Probabilistic IDs, IP Addresses, and other third-party identifiers, including TV identifiers. Pseudonymous IDs do not, by themselves, identify a specific individual, but can be combined with other information for that purpose.
Attribute Data Our customers may use insights derived from their own CRM Data or licensed from reputable third parties on our platforms, including, without limitation, geolocation data collected by mobile application providers. In addition, Neustar collects and aggregates consumer survey data, household/neighborhood level demographic data, purchasing data, and third-party licensed purchasing and lifestyle data to make predictions about the preferences and interests of large groups of similar consumers. Generally, Attribute Data takes the form of a numeric or alpha-numeric code that corresponds to a market category or segment.
  • Publicly available data sources such as directory listings
  • Reputable providers of licensed data derived from public and non-public sources
  • Individuals, such as survey respondents, who affirmatively agree to the data uses
  • Our customers, who provide their CRM Data for our use in connection with our services
  • Information collected online via Pseudonymous IDs, including DIIs, Cookies, Mobile Advertising IDs or MAIDs, Statistical IDs, and other persistent third-party identifiers, including TV identifiers, that do not, by themselves, identify a specific individual
  • Match Partners, Coverage Partners, Rotators, and Cookie Sync Partners
  • Log Data and other information created in the course of providing our products and services
Geolocation Data Geolocation Data is information about the location of an individual or device derived through IP address and/or location-based services such as GPS level latitude-longitude coordinates or Wi-Fi triangulation
  • Publicly available data sources
  • Reputable providers of licensed data derived from public and non-public sources
  • Our customers, who provide their CRM Data for our use in connection with our services
  • Information collected online via Pseudonymous IDs, including DIIs, Cookies, Mobile Advertising IDs or MAIDs, Statistical IDs, and other persistent third-party identifiers, including TV identifiers, that do not, by themselves, identify a specific individual
  • Log Data and other information created in the course of providing our products and services
Log Data Log Data is information that is collected and logged in the ordinary course of operating our business, and may include standard Internet Log Data, Event Data, and/or Service Data:
  • Internet Log Data. Standard Internet Log Data includes the Internet page request that is automatically collected when you visit a website, the URL of the page requested, IP Address, browser type, browser language, configuration settings, operating system information, mobile service provider, search terms, date and time stamps, and Pseudonymous IDs such as Cookies and service specific information such as Event Data and Service Data.
  • Event Data. We collect information about ads you see (advertiser ID, campaign ID), where and when you see the ad (date/time stamp, URL), and how you react to the ads you see (click, hover, convert, etc.). This information may be associated with Pseudonymous IDs such as DII and other pseudonymous data such as Log Data and Attribute Data.
  • Service Data. Neustar collects certain data, not described above, in the course of providing products and services to our business customers and to the public. For example, when you browse the World Wide Web you rely on the Domain Name System or DNS to translate the website name you type to an Internet Protocol or IP Address. Neustar provides both public and private DNS services, and when you use our Internet address resolution services we may collect the IP Address of the computer you are using, the domain name requested and the associated IP Address, the request type (IPv4, IPv6, NS, MX, TXT, etc.), ISP information, geolocation information, and other technical information.
  • Reputable providers of licensed data derived from public and non-public sources
  • Individuals, such as survey respondents, who affirmatively agree to the data uses
  • Our customers, who provide their CRM Data for our use in connection with our services
  • Information collected online via Pseudonymous IDs, including DIIs, Cookies, Mobile Advertising IDs or MAIDs, Statistical IDs, and other persistent third-party identifiers, including TV identifiers, that do not, by themselves, identify a specific individual
  • Match Partners, Coverage Partners, Rotators, and Cookie Sync Partners
  • Log Data and other information created in the course of providing our products and services