These Neustar Privacy Policies cover Neustar's Marketing, Risk, and Communications Solutions now owned by TransUnion. They do not cover Neustar Security Services, LLC (which is now an independent company) or any other products offered by another TransUnion company. You can find Neustar Security Services, LLC's privacy notice here.
This document was last modified on and has an effective date of December 23, 2022.
| Neustar Data Category | Statuory Data Category (California) | Explanation | Categories of Sources |
|---|---|---|---|
| PII | Identifiers This may include the following categories of sensitive information: Social Security numbers |
Personally Identified Information or PII is information that directly identifies or is used to identify a specific individual, including name, address, telephone number, email address, and in specific, limited cases, government identifiers. |
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| CRM | Identifiers Commercial Information Inferences drawn from other personal information |
Customer Relationship Management or "CRM" Data is the data and information associated with a company's relationship with customers throughout the customer lifecycle, and may include PII and/or Pseudonymous IDs, along with demographic, behavioral, contextual, attribute, and inferential data about their customers and prospects. CRM Data may reflect a consumer's online and/or offline interactions with a particular advertiser, publisher, or retailer. This information is usually pseudonymized for use in connection with Neustar's online services, meaning it cannot be used to identify you without additional data, and we use technical and organization measures to segregate the data and prevent unauthorized identification of individuals. | |
| Pseudonymous IDs | Internet or other similar electronic network activity | Pseudonymous IDs includes information linked to DIIs (Device Identifiable Data) such as Cookies, MAIDs (Mobile Advertising IDs), Statistical/Probabilistic IDs, IP Addresses, and other third-party identifiers, including TV identifiers. Pseudonymous IDs do not, by themselves, identify a specific individual, but can be combined with other information for that purpose. |
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| Attribute Data | Inferences drawn from other personal information Geolocation Data Internet or other similar electronic network activity This may include the following categories of sensitive information: Information revealing racial or ethnic origin, or religious or philosophical beliefs |
Our customers may use insights derived from their own CRM Data or licensed from reputable third parties on our platforms, including, without limitation, geolocation data collected by mobile application providers. In addition, Neustar collects and aggregates consumer survey data, household/neighborhood level demographic data, purchasing data, and third-party licensed purchasing and lifestyle data to make predictions about the preferences and interests of large groups of similar consumers. Generally, Attribute Data takes the form of a numeric or alpha-numeric code that corresponds to a market category or segment. Attribute Data also includes inferences drawn from other data categories to create a profile about an individual. |
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| Geolocation Data | Geolocation Data This may include the following categories of sensitive information: Precise geolocation data |
Geolocation Data is information about the location of an individual or device derived through IP address and/or location-based services such as GPS level latitude-longitude coordinates or Wi-Fi triangulation. |
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| Log Data | Internet or other similar electronic network activity | Log Data is information that is collected and logged in the ordinary course of operating our business, and may include standard Internet Log Data, Event Data, and/or Service Data:
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