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Neustar Privacy Center

Updated: May 14, 2020

Neustar imposes special rules on the use of our data to market health and alcohol products and for political communications.

Health Related Advertising

Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to use certain kinds of over-the-counter medications (e.g., cold or flu medications) or more or less likely to consume certain alcoholic beverages. These segments do not include or reflect individual or even household level behavior.

  • Vitamins/Minerals
  • Headache/Pain Reliever
  • Sore Throat Remedies
  • Eye Drops/Eye Wash use and likely brand Obtain Medical Insurance Via
  • Facial Cleansing Product
  • Contact Lenses
  • Feminine products
  • Cough Syrup
  • First Aid/Bandages/Antibiotic
  • Cold/Allergy/Sinus Remedy
  • Pain Relieving Rubs/Liquids/Wraps

Policy on Alcohol Advertising

You may not use ElementOne and/or AdAdvisor audience insights in connection with alcohol advertising unless you:

  • Target audiences in the United States or Canada only
  • Act in compliance with all applicable laws
  • Comply with industry standards including, as applicable:
    • The 2011 Distilled Spirits Council Code of Responsible Practices, including the Digital/Social Media Marketing Guidelines
    • The Beer Institute Advertising and Marketing Code and Guidelines
    • Wine Institute Code of Advertising Standards
  • Do not target individuals below the legal drinking age, and/or pregnant women
  • Do not imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing
  • Do not imply that drinking alcohol provides health or therapeutic benefits
  • Do not portray excessive drinking in a positive light or feature binge or competition drinking
  • Do not show alcohol being consumed in conjunction with the operation of machinery or a vehicle of any kind or the performance of any task requiring alertness or dexterity
  • Do not depict violent or degrading behavior

Policy on Political Advertising

Neustar has, in the past, created ElementOne and/or AdAdvisor audience insights (including for use in AdAdvisor) derived from voter registration records. Neustar permitted use of these audiences exclusively for non-commercial political purposes, such as educational communications concerning an election, candidate for election, elected official, political or policy issue, or governmental proceeding, policy or process. Please note, Neustar has discontinued creation of these audiences effective April 1, 2020

Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to be registered to vote as Democrats, Independents, Libertarians or Republicans; more or less likely to have voted in a past election or to vote in an upcoming election, etc. These segments do not include or reflect individual or even household level behavior.

  • Most Likely Registered Republican
  • Most Likely Registered Democrat
  • Most Likely Registered Independent
  • Most Likely to have any Conservative Political Outlook
  • Most Likely to have any Liberal Political Outlook
  • Most Likely to have middle of the Road Political Outlook
  • Most Likely Not Registered to Vote
  • Most Likely Registered to Vote
  • Most Likely to have somewhat Conservative Political Outlook
  • Most Likely to have somewhat Liberal Political Outlook
  • Most Likely to have very Conservative Political Outlook
  • Most Likely to have very Liberal Political Outlook
  • Most Likely to have voted In Last US Presidential Election
  • Most Likely to have voted In Last US State Election