Neustar imposes special rules on the use of our data to market health and alcohol products and for political communications.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to use certain kinds of over-the-counter medications (e.g., cold or flu medications) or more or less likely to consume certain alcoholic beverages. These segments do not include or reflect individual or even household level behavior.
You may not use ElementOne and/or AdAdvisor audience insights in connection with alcohol advertising unless you:
You may use ElementOne and/or AdAdvisor audience insights derived from voter records exclusively for non-commercial political purposes, such as educational communications concerning an election, candidate for election, elected official, political or policy issue, or governmental proceeding, policy or process. By accessing or using any record containing voter records, you certify that you will abide by all restrictions for use of such data, and that you will use the data for non-commercial political or other expressly permitted purposes. You further certify that your use will comply with all applicable state laws governing the use of voter registration information.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to be registered to vote as Democrats, Independents, Libertarians or Republicans; more or less likely to have voted in a past election or to vote in an upcoming election, etc. As of Q2 2020, Neustar will cease to create political audience segments.