These Neustar Privacy Policies cover Neustar's Marketing, Risk, and Communications Solutions now owned by TransUnion. They do not cover Neustar Security Services, LLC (which is now an independent company) or any other products offered by another TransUnion company. You can find Neustar Security Services, LLC's privacy notice here.
This document last modified on and has an effective date of December 23, 2022.
Neustar imposes special rules on the use of our data to market health and alcohol products and for political communications.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to use certain kinds of over-the-counter medications (e.g., cold or flu medications) or more or less likely to consume certain alcoholic beverages. These segments do not include or reflect individual or even household level behavior.
You may not use ElementOne and/or AdAdvisor audience insights in connection with alcohol advertising unless you:
Neustar has, in the past, created ElementOne and/or AdAdvisor audience insights (including for use in AdAdvisor) derived from voter registration records. Neustar permitted use of these audiences exclusively for non-commercial political purposes, such as educational communications concerning an election, candidate for election, elected official, political or policy issue, or governmental proceeding, policy or process. Please note, Neustar has discontinued creation of these audiences effective April 1, 2020.
Neustar creates certain audience segments based on our predictions about the likelihood that households assigned to a particular Segment Code or audience are more or less likely to be registered to vote as Democrats, Independents, Libertarians or Republicans; more or less likely to have voted in a past election or to vote in an upcoming election, etc. These segments do not include or reflect individual or even household level behavior.