Accurately Identify a User's Location Before They Access Your Website

IP GeoPoint data provides you the IP decisioning data you need to accurately determine where a user is located before they access your website or download content or software. This power is critical for organizations that are bound by regulatory mandates or gaming and gambling restrictions that prohibit access from users in high-risk regions or countries. Don't risk legal fees, fines and/or penalties - protect your assets with IP GeoPoint decisioning data.

How can IP GeoPoint data help your team?


For gaming and gambling sites, allowing players to access your site from restricted countries can put your gaming operator's license at risk. And, if your organization must control access to assets in order to comply with U.S. regulatory mandates (financial, healthcare, etc.), as well as the rapidly changing security restrictions in today's global economy (U.S. Department of Treasury, FBI, etc.), the ability to restrict access by location is critical.

IP GeoPoint data provides you with confidence that only players and users from approved locations can access your site. This helps ensure you're in compliance with license operating conditions and regulatory mandates. Plus, with insight into how a player's IP is connecting to the Internet, you can block access from any users who are trying to hide their location by using an anonymous proxy or connecting via a tor browser.

Legal and Compliance

Allowing players to access your site from a restricted country can lead to fines and even the loss of your gaming operator's license. And, although it can appear harmless enough, the simple act of downloading of a help file by a user located in a restricted country (as classified by the U.S. government), can lead to fines, penalties and even time in prison.

Neustar IP GeoPoint ensures that your organization is using the highest quality IP geolocation data to identify the location of a user before they are granted access to any corporate assets. Neustar's IP Intelligence data makes it easy to reconfigure IP "geo-fences" so you can ensure you are in compliance with all location-based regulatory mandates and gaming restrictions.

Platform Product Management

If you are responsible for a gaming or gambling website, you need superior IP geolocation data to accurately determine the location of a player and if they should be allowed to access your site. You also need insights into the risks associated with the IP so that you can quickly allow the right players (with low risk) to place their bets, while putting high-risk players in a review queue, or place limits on their activities or bets. It also allows you to present your best players with special offers and promotions to keep them engaged and active on your site.

If access to your site and content is restricted by country, integrating high-quality IP GeoPoint data into your decisioning process ensures you can provide your low-risk customers with fast and frictionless access to assets, while quickly blocking access to users located in high-risk locations.

Fraud and Risk

Since location accuracy is one of the key components of a successful fraud prevention program, using the highest quality IP geolocation data is critical. You really can't afford to get it wrong from either a compliance or risk perspective. In addition, you need insight into how an IP address is connecting to the Internet to assess risk. IP Intelligence data enables your marketing team to attract good players and customers with new offers and promotions, while allowing your Fraud team to identify and block access by "bad actors".


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