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Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Title: Long-Term Impact of Marketing: A Compendium with Dominique Hanssens

Date: Wednesday, July 29, 2020

Time: 11:00 AM Eastern Daylight Time

Duration: 1 hour


Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world’s largest center for research into marketing. 

Sharp wrote the book How Brands Grow: What Marketers Don’t Know, which has been called one of the most influential marketing books of the past decade (Warc, 2015) and was voted marketing book of the year by AdAge readers. This book is based on decades of research, presenting evidence-based answers to the key questions asked by marketers every day. The book is written for marketing professionals to grow their brands, and tackles issues including how brands grow, how advertising really works, what price promotions really do, and how loyalty programs really affect loyalty.