Marketers today are facing unprecedented changes – the third-party cookie is nearing its end, the pandemic has significantly disrupted behavior and consumption, and consumers continue to express concern with how companies use their data.
With all of this change, marketing teams need a new approach for media planning and measurement, as well as an understanding of how such changes will impact the marketing ecosystem.
Join the ARF and Neustar to discuss and explore the future of marketing and how measurement, media, and identity will need to adjust to change. We will share real-life examples of how to build sustainable measurement practices that will persist despite the imminent changes to the marketing world.
Speaker: Marc Vermut - VP Marketing Solutions, Neustar