Be Extensible and Activate Data From Any Database to Support Single and Multi Segment Campaigns
Collects interaction data from all channels for each individual customer, over their entire lifetime to power testing, smart personalization, and optimal experiences.
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Never Again Choose Between Scale and Accuracy to Maximize Reach and ROI
Segment, activate, and measure on cleaner data for more effective targeting and driving higher conversions.
Strategize on How Qualitative and Quantitative Data Can Be More MEASURABLE and ACTIONABLE
Learn what a combination of online and offline data (visits, campaign responses, content viewed, actions completed, demographics) can do to generate a more accurate rich profile of your key audiences.