With contact tracing, time is of the essence. According to the CDC, contact tracers should aim to reach 75% of potentially infected persons within the first 24 hours.

But with phone-based contact tracing, challenges arise. 36% of contacts will not have an accurate number. About 25% of answered calls will go to the wrong individual. On average, contact tracers are able to reach less than 20% of their contact list.

Additionally, emergency contact numbers are being errantly blocked or labeled as spam, ensuring that they will either be automatically declined or ignored. On landlines, these same calls may show up with blank or incorrect caller IDs.

For years, Neustar has solved these hurdles in the private sector for hundreds of firms, including the top ten U.S. banks and credit card issuers. Neustar powers over 90% of caller ID in the US and supports telecom, utilities, and financial companies with solutions that drive efficiencies in their outbound calling efforts.

Neustar’s unique data assets continually corroborate U.S. identities in real-time, filling in gaps, and correcting inaccuracies in provided contact data. Neustar also layers phone intelligence about the best number to use and the best time to reach each individual improving right party contact rates by an average of 33%. Finally, Neustar ensures these critical calls are not improperly blocked or labeled as spam, ensuring they are more likely to be picked up.

With system agnostic, easy-to-implement APIs, Neustar helps ensure contact tracers are more effective at reaching potentially infected contacts quickly, decreasing overall infection rates and saving lives.

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