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July 17th, 2015

Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Learn how Neustar PlatformOne Market Analytics and Segmentation solves two of marketers' biggest challenges:

  1. The need to gain a deeper understanding of their best customers
  2. The ability to leverage that insight consistently across all marketing channels

Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision!

On Tuesday, July 21 at 2:00 pm ET, Neustar will host the webinar, Advanced Segmentation Strategies for Omnichannel Marketing Precision. In this webinar, Neustar’s Vice President of Research & Analytics, Ken Inman will share Neustar's revolutionary approach for harnessing customer data and predictive analytics to develop rich audience profiles and gain actionable insights that power strategic marketing initiatives.

We invite you to register for this webinar to learn:

  • Common segmentation approaches, data sources and analytics techniques, and what makes Neustar’s methodology unique
  • What it takes to create a successful segmentation system for customer analytics and insight
  • The infrastructure needed to support actionable, cross-channel marketing strategies and tactics
  • How an advanced segmentation methodology that combines first and third party data can optimize campaign effectiveness and marketing precision

Applications covered include geospatial analytics for market potential or retail site analysis, estimation of product propensities, creation of marketing campaigns, and customer profiling. Ken will explain how they work and the value they deliver each and every day to a broader range of marketing professionals.

On Thursday, July 23 at 2:00 pm ET, Neustar will host the webinar, How to Gain Actionable Insights with PlatformOne Market Analytics and Segmentation. In this webinar, Neustar’s Solution Engineering Director for Marketing Analytics, Andres Parker will show how Neustar PlatformOne helps marketers successfully maximize the value of customer data with an analytics platform that powers omnichannel marketing precision.

We invite you to register for this webinar to see case study examples of how to:

  • Create data-driven marketing strategies to maximize customer acquisition and retention
  • Build target audience profiles to better understand your best customers, and find more like them
  • Leverage audience segments in real time, across channels to personalize the omnichannel customer experience

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