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March 21st, 2012

The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012

MarketShare AdobeDMS Booth1

MarketShare AdobeDMS Booth3

At 11 AM local time MarketShare hosted a breakout session introducing the new cross-channel attribution and optimization platform, MarketShare 360.

Speakers included: Wes Nichols, MarketShare CEO; Amit Paunikar, MarketShare VP of Product Management; Anupam Singh, MarketShare VP of Technology; and Mikel Chertudi, Adobe Senior Director of Global Media & Demand Marketing

MarketShare CEO Wes Nichols introducing the new cross-channel marketing attribution platform, MarketShare 360

MarketShare CEO Wes Nichols introducing MarketShare 360

AdobeBreakout 6a

Full house at the breakout session

AdobeBreakout 9

MarketShare VP of Product Management, Amit Paunikar, introduces the MarketShare 360 dashboard.

AdobeBreakout 3a

Digital marketers learning about a true marketing attribution platform in MarketShare 360

AdobeBreakout 7

Adobe's Mikel Chertudi discussing their challenges with cross-channel attribution and Adobe's partnership with Marketshare

For more information, please visit www.home.neustar/customer-analytics  , formerly Neustar MarketShare.

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