Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out.

Helping STEM Grow: Knowledge to Fuel Innovation [} - Our CEO Lisa Hook highlights why we need more geeks and how Neustar is helping.

How to Find Mentors for Women in Science, Technology, Engineering & Math [Under the Microscope] – This great resource highlights where women in the early phases of their STEM careers can look for mentors.

Smartphones Let Retailers Target Deals to Shoppers {] – CNN looks at how mobile marketing is changing the shopping experience for shoppers and retailers.

Mistakes to Avoid on Your Business Blog [] – Don’t make these three common business blogging mistakes.

How Google’s, Localeze’s Vision on Social Changes Social Search [Mediapost] – Localeze’s Jeff Beard discusses local search, business listings and the challenges of reconciling information across platforms.