January 24th, 2022

Solving the Wholesale Broadband Dilemma: How Carriers Can Deliver on the Services their Enterprise Customers Crave

Many enterprises are implementing technologies such as cloud services, mobility, and edge computing. These technologies all place intense pressure on existing wide area networks. As a result, enterprises are moving towards Software-Defined Wide Area Networking (SD-WAN) and Secure Access Service Edge (SASE) to deliver added capacity, greater agility, and improved application performance and security.

The shift to software defined networks creates significant challenges for Communications Service Providers (CSPs) to maintain quality of service while delivering services across disparate networks. As the industry implements more software-controlled service chains, networks and back-office systems become even more complicated. If buying and supplying individual connections is challenging, consider the impact of purchasing on-demand connectivity from dozens of networks.

These new technology trends are underpinned by Broadband connectivity. Traditionally, businesses have relied upon Ethernet for network connectivity, and the switch to Broadband has created some real challenges for carriers who support these customers. The demand is huge, but providing Broadband isn’t as easy as it should be.

To meet current and future demand, providers must be able to buy and supply wholesale Broadband connectivity quickly and profitably. In our service provider survey, 92% said having a streamlined and automated system for ordering wholesale Broadband is vital to help decrease network deployment times and protect margins.

Universal Order Connect (UOC) a solution by Neustar, a TransUnion company, is an integrated, cloud-based platform that virtually eliminates manual activities involved in sourcing and ordering Broadband.

Read the eBook: SD-WAN: Avoiding Costly Pitfalls When Ordering Broadband for Critical Underlay Networks.

Broadband ordering challenges.
Enterprise customers are used to dealing with the buying experience from large cloud providers and expect instant access to connectivity, but no service provider network covers every location. When service is needed outside a provider’s network footprint, carriers must work with other providers to meet the needs of delivering Broadband to all their enterprise customer locations.

Extending Broadband coverage over several different site geographies is complicated. The more sites to be connected, the more labor-intensive and unwieldy the process becomes.

For example, if a service provider has an enterprise customer with many hundreds of locations – there might be 50, 100, 200, or more that fall outside their network footprint. The provider may have to deal with dozens of wholesale Broadband suppliers to serve these off-network locations.

Legacy systems and processes create huge bottlenecks and delays. It can take 7+ weeks for service to be delivered, with 15% of orders canceled due to missing or inaccurate data because the process is so inefficient.

Just finding which providers serve the right locations with the right services at the right price can be an enormous challenge. And, when it comes time to place an order, each supplier has its own unique set of standards, terminology, order formats, delivery schedules, and procedures, making the process highly complex and time-consuming.

7 Key Hurdles to Ordering Wholesale Broadband Today

  1. Finding the right option in a market of more than 2,300 fixed in-ground, and 1,900 fixed-wireless suppliers.
  2. Reviewing quotes and maintaining terms, services, and pricing for every supplier.
  3. Turning quotes into orders in a format that the supplier understands.
  4. Chasing down suppliers through phone calls and emails to determine the status of each order.
  5. Managing and overseeing trouble tickets - and analyzing whether suppliers are complying with contracted terms.
  6. Tracking circuit inventory and monitoring critical dates once an order is complete.
  7. Working in separate systems - swiveling from one to the next.

Fortunately, there is good news on the horizon. According to BCG, the telecom industry is experiencing a second wave of digital transformation. One of the key areas this wave is focused on is performance improvements to the operational value chain. BCG found that out of eleven transformation initiatives in the telecom sector, ‘digitizing support functions’ came in as one of the top two priorities for 2022.

The process for buying and selling wholesale connectivity is part of this transformation.

Transforming Broadband ordering.
To address this growing issue, Neustar created a solution that overcomes the challenges involved in ordering wholesale broadband, helping to streamline and simplify the complex process and reduce timeframes by a magnitude of 5X.

Read the press release: GTT Launches Global Network Services Ordering Platform to Streamline Order Processing and Ticket Resolution for Third-Party Circuits.

Neustar Universal Order Connect (UOC) enables service providers to:

  • Find suppliers with a click of a button
  • Centrally manage all partners and serviceable locations
  • Support all wholesale access technologies and order types from one platform
  • Obtain supplier quotes instantly and eliminate delays leading to lost business
  • Reduce duplication and order entry errors
  • Speed order submission by auto-populating standard data fields
  • Increase order visibility and tracking
  • Connect to other systems through Open APIs / REST interface
  • Improve decision making with advanced analytics and reporting

To learn more about how to transform wholesale Broadband ordering, read Neustar’s whitepaper, SD-WAN: Avoiding Costly Pitfalls When Ordering Broadband for Critical Underlay Networks, or watch our webinar, Getting Down to Business: Removing Broadband Ordering Roadblocks to Speed Up Your SD-WAN Implementations.

For more information, email UOC@team.neustar.

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