Ringing in the Recovery? Retail Sales Predictions for 2011
MarketShare models tend to show that lifts from media, especially internet media, can be 50% higher or more for the holiday season. Typically, conversion factors from queries to revenue are about .2 to .3.
The query trends below suggest that queries for these top 6 retailers are up 25-30% for this year versus last year. Using our conversions, we predict retail sales will be up 5-9% year on year, with a median of 6.8%.
What do queries show for your brand?