Neustar News Roundup for the Week of February 8th
Below are highlighted stories from this week's Neustar news coverage.
- Televisionation: Neustar’s Allyson Dietz in Conversation with the iTV
- Tapad seeks to make cookieless IDs interoperable
- Making sense of Google’s FLoC alternative to third-party cookies: Tuesday’s daily brief
- Does Google’s FLoC alternative to third-party cookies make sense?
- Outcome-Based Marketing Plans Can Improve ROAs by as Much as 50%