Neustar News Roundup for the Week of February 8th

by Neustar PR

Below are highlighted stories from this week's Neustar news coverage.

Marketing

• Televisionation: Neustar’s Allyson Dietz in Conversation with the iTV
• Tapad seeks to make cookieless IDs interoperable
• Making sense of Google’s FLoC alternative to third-party cookies: Tuesday’s daily brief
• Does Google’s FLoC alternative to third-party cookies make sense?
• Outcome-Based Marketing Plans Can Improve ROAs by as Much as 50%

Communications

• The evolution of messaging from SMS to next-gen applications

Security

• Approximately 85% of organisations invest significant time to keep ahead of cybersecurity threats
• Ransom-related DDoS attacks rise from the dead as attack vectors diversify