Neustar Debuts as Visionary in Gartner’s Magic Quadrant
We’re proud to announce Neustar’s debut spot as a Visionary in Gartner’s Magic Quadrant for Digital Marketing Hubs. This is the first independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our “strong focus on identity, security, and privacy.”
Magic Quadrants are followed by technology buyers and industry analysts to understand the relative strengths of vendors offering a particular solution. To determine which quadrant (if any) a vendor belongs in, Gartner analysts speak with the product teams and executives, as well as customers and prospects.
As AdExchanger pointed out in a news release of the announcement, being evaluated as a visionary is impactful. Visionaries initiate an industry’s direction for the future, pointing to where the market is going. In fact, Gartner analysts will often recommend vendors in the Visionary quadrant over Leaders when their focus better meets client needs.
Gartner has specifically called out Neustar’s “strong focus on identity, security, and privacy” as a reason why we’ve earned this recognition. Gartner also noted that our real-time decision support, combined with predictive modeling, enables us to deliver “strong results for customers.”
Especially noteworthy is that we’re considered a visionary only nine months after the launch of PlatformOne. We’re proud to be seen in such a short amount time as paving the way and creating the future, particularly in the rapidly changing space of marketing analytics.
Equally exciting for us is that our vision, now validated by Gartner, is one we’ve been executing on. Some of the largest players in marketing—companies such as Omnicon and Facebook—depend on our expertise in connecting identity, maintaining security, and ensuring privacy. It’s a combination of strengths that no one else offers.
And as we continue to expand and evolve our platform, we expect to be named a Gartner leader in the next version of this Magic Quadrant.