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April 19th, 2016

MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

We're proud to announce that MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology.

The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. Additionally, the SIIA CODiE Awards are the industry's only peer-reviewed awards program. DecisionCloud was honored as one of 215 finalists across the 62 business technology categories.

MarketShare DecisionCloud is the advanced marketing analytics platform from MarketShare, a Neustar Solution. DecisionCloud delivers a complete, holistic analysis of all marketing activities—guiding key marketing decisions for many of the world’s biggest brands.

With forward-looking guidance an increasingly critical differentiator for marketing success, this recognition clearly demonstrates the value MarketShare DecisionCloud offers both marketers and brands in driving outstanding marketing results.

The first round review of all nominees is conducted by software and business technology executives with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors.

The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during a virtual award ceremony on May 18.

For more details about each finalist, visit http://www.siia.net/codie/Finalists

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