"Trends" Articles

Does the “Decline of Print” Include Magazines? (Research)

  Nick Stoltz and Aaron Slotnick
by Nick Stoltz and Aaron Slotnick December 16th, 2014
Does the “Decline of Print” Include Magazines? (Research)

Research: When marketers talk about changing times for print media, it’s important to realize that not all print categories have fared the same in recent years. Read Full Article

From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

Chris Elliott
by Chris Elliott November 27th, 2014
From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

A number of studies about marketing mix modeling and marketing attribution explain the numbers behind marketers' measurements. Read Full Article

Altimeter Group: The Social Media ROI Cookbook

Haun Li
by Haun Li July 24th, 2012
Altimeter Group: The Social Media ROI Cookbook

Discover new insights into tools and tactics top brands are employing to measure the impact of their social media investments. Research by Altimeter Group. Read Full Article

Ringing in the Recovery? Retail Sales Predictions for 2011

Haun Li
by Haun Li August 11th, 2010
Ringing in the Recovery? Retail Sales Predictions for 2011

Our MarketShare models consistently show that consumers use queries and the internet to secure brand and product information as part of the purchase funnel. They also show that these queries are very good indicators of relative share and sales revenues. Below, we’ve pulled query data on six of the top U.S. retailers for 2007-2011, including the holiday period this year so far (12/22). Read Full Article